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Three options for starting a business:

1) Solve a problem better than others (execution risk)

2) Solve a problem no one knew existed (product-market risk)

3) Solve a problem everyone knows about but is hard to solve (technical risk)

Surest money in 1.
Biggest money in 2 & 3.
Three options for starting a business: 1) Solve a problem better than others (execution risk) 2) Solve a problem no one knew existed (product-market risk) 3) Solve a problem everyone knows about but is hard to solve (technical risk) Surest money in 1. Biggest money in 2 & 3.
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